Related content
-
Brand purposeBrand reputationOrganisation & structureWFA Better Marketing Pod Ep 35: On redefining customer proposition with Michelle McEttrick, Primark
Read more about "WFA Better Marketing Pod Ep 35: On redefining customer proposition with Michelle McEttrick, Primark"In this episode of WFA's Better Marketing Podcast, David Wheldon speaks to Primark's Chief Customer Officer, Michelle McEttrick,…
-
Agency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingMarketing technologyAIMarketing technologyOrganisation & structureMarketing technologyThree-quarters of brands want to change their agency remuneration model
Read more about "Three-quarters of brands want to change their agency remuneration model"According to new research from WFA and global media advisors MediaSense, three out of four multinational brands are seeking to…
-
Organisation & structureBenchmark: Global Marketing Organisation Transformation
Read more about "Benchmark: Global Marketing Organisation Transformation"WFA member benchmark exploring global marketing organisation transformation
-
Marketing operationsOrganisation & structureMarketing Matters in Asia-Pacific
Read more about "Marketing Matters in Asia-Pacific"Members of WFA’s CMO Forum in Asia-Pacific met during Marketing Matters in Singapore, focusing on the value equation for…
-
Organisation & structureBenchmark: Global and local brand consistency
Read more about "Benchmark: Global and local brand consistency"WFA member benchmark on centralising marketing assets and resources into a singular platform
-
Organisation & structureMedia Forum APAC meeting overview (April 2024)
Read more about "Media Forum APAC meeting overview (April 2024)"Overview of the WFA Media Forum Asia Pacific held in person in Singapore
-
Organisation & structureWFA refreshes Asia Advisory Board
Read more about "WFA refreshes Asia Advisory Board"We have revamped our Asia Advisory Board (AAB) to ensure it addresses the issues that matter to marketers across the…
-
Organisation & structureBenchmark: Internal brand communications and engagement
Read more about "Benchmark: Internal brand communications and engagement"WFA member benchmark around tactics to help imbed a new brand strategy within their global organisation.
-
Agency managementMarketing operationsOrganisation & structureSpotlight: Housekeeping: In-house agency trends and challenges
Read more about "Spotlight: Housekeeping: In-house agency trends and challenges"WFA webinar on in-house agency trends and challenges
-
Marketing capabilitiesOrganisation & structureMarketing capability: the soft reply to a hard question
Read more about "Marketing capability: the soft reply to a hard question"Marketing and marketing teams can look different company by company. But the overarching goal of marketing capability remains the…
-
Organisation & structureIn-House Forum Meeting Overview (Oct 2023)
Read more about "In-House Forum Meeting Overview (Oct 2023)"Meeting overview from WFA’s In-House Forum meeting held remotely on 31 Oct 2023 addressing creative in-housing and agency…
-
ChannelsOrganisation & structureMedia Forum Overview – Taking a Deeper Dive into Retail Media
Read more about "Media Forum Overview – Taking a Deeper Dive into Retail Media"Meeting overview and agenda from the Media Forum on the 8th of June 2023.